Executive
Strengths:

·      Executive Leadership

·      Revenue Generation

·      Analytics/Data-driven Decision Making

·      Lifecycle Marketing

·      Customer Engagement, Acquisition and Retention

·      Pricing and Demand Strategy

·      Crisis Communications

·      Promotions and Sponsorships

·      Institutional Awareness & Branding

·      Integrated Marketing Campaigns

·      Complex Problem Solving

Professional
Highlights:

Over two decades of experience leading teams to develop and execute highly effective marketing and public relations campaigns, generating hundreds of millions of dollars in ticket sales and ancillary revenue.

Winner of the Association of National Advertiser’s (ANA) 2019 Genius Award for Data and Analytics in Storytelling, besting high-profile finalists including Live Nation, Anheuser-Busch, and Pearle Vision.

Creator and executive director of ParkPGH, southwestern Pennsylvania’s first real-time parking platform. A winner of ITS’s America’s Smart Solution Spotlight award, the app makes Downtown Pittsburgh more accessible for tens of millions attending Cultural District events, and Pittsburgh Steelers and Pirates games.

Secured numerous media and corporate sponsorships including Mercedes Benz, The New York Times, Target, Steinway & Sons Piano, ABC, CBS, AAA, FedEx, and American Airlines.

Built an in-house marketing and communications team of 15 full-time employees and collaborates effectively with external agencies to achieve a broad range of mission-driven and project-specific goals.

Sold out a broad range of arts and entertainment productions from Bruce Springsteen and Jerry Seinfeld to Dancing with the Stars and Alvin Ailey. Promote several high-profile festivals including the Dollar Bank Three Rivers Arts Festival, Highmark First Night Pittsburgh, aimed at audience development and community engagement.

Secured international attention for one of the biggest attractions to come to an American city—The Rubber Duck Project’s North American debut. The giant floating sculpture attracted over 1.5 million people to downtown Pittsburgh and stands as one of the most popular tourism draws in the city’s history.

Creator of a national campaign aimed at thwarting customer-gouging ticket resale. Partnering with Cinevative, an official ticket source video now provides an effective asset to primary ticket sellers to combat the issue in over 10 US metropolitan areas.

Former Chair and current member of the National Performing Arts Center Consortium for Marketing Directors, an industry group aimed at creating and implementing best marketing and communications practices in America’s leading cultural organizations.

4th Wall Arts Marketing
Owner, Consultant, Strategist, Artist, April 2020 to present
Advise mission-driven and destination-focused organizations on marketing strategy, CRM optimization, lifecycle marketing, audience segmentation, customer engagement, and revenue growth. Conduct marketing and technology stack audits to identify opportunities for stronger data visibility, automation, personalization, operational efficiency, and revenue impact. Analyze audience composition, purchase behavior, and engagement patterns to develop segmented storytelling and lifecycle strategies that strengthen retention, increase frequency, and grow customer value.

The Pittsburgh Cultural Trust, Pittsburgh, PA
Chief Marketing Officer, May 2022-June 2025
Vice President of Broadway Programming, Nov. 2016-April 2022
Vice President, Marketing & Communications, Nov. 2004-May 2022
Generated more than $350 million in revenue; develop multi-media campaigns to attract over 2.5 million people to Pittsburgh’s Cultural District annually; oversee strategic marketing and communications programs for one of the nation’s largest non-profit arts and economic development institutions; direct creative production of all event marketing and institutional communications; initiate and implement sponsorships; supervise ecommerce initiatives; directly manage 15 full-time employees; grow the state’s largest performing arts series, spearhead dynamic pricing and revenue enhancement initiatives, coordinate with dozens of arts organizations and hundreds of artists and performers to elevate Pittsburgh as a premiere arts and entertainment destination.

ParkPGH, Pittsburgh, PA
Founder and Executive Director, Dec. 2010 to June 2025

Created the region’s first smart parking solution delivering real-time parking availability to make Downtown Pittsburgh more accessible for arts and sporting event attendees; successfully negotiated a significant patent challenge; built a coalition of for-profit and municipal garage operators under one technological platform; generate ongoing ancillary revenue for Pittsburgh’s arts scene.

New Brunswick Cultural Center/State Theatre, New Brunswick, NJ
Vice President, Marketing & Public Relations, Aug. 2001–Oct. 2004
Director, Marketing and Public Relations, Feb. 1993–July 2001        

Platforms: CRM / Analytics / Data systems include Tessitura Analytics (CRM segmentation, customer data analysis, dashboard development), JCA RMA/Vivian (revenue management), Ticketmaster Live Analytics, Prospect2 (email automation/A-B testing, SMS marketing platform), Versium (demographic profiling, persona creation, data appending)

Skills: Lifecycle strategy, retention marketing, customer journey mapping, subscription strategy, dynamic pricing, A/B testing, campaign optimization

Creative/Tools: Adobe Creative Suite, videography, photography, design, painting, Microsoft Office, Google Workspace, SmartSheet, Good Day (project management)

Awards: ANA Genius Award for Excellence in Marketing Analytics Storytelling | Recognized nationally for performing arts leadership | ITS America Innovation Award for ParkPGH Real-Time Parking App creation

Boards: Pittsburgh Filmmakers, Pittsburgh Youth Chamber Orchestra, Pittsburgh Downtown Partnership

Former Chair and active member of International Performing Arts Center Consortium for marketing leaders; Member of the Broadway League; Guest Lecturer for Carnegie Mellon University, Pittsburgh University, La Roche University and Point Park University; Former Regional Director for New Jersey Arts Marketing; Arts Panelist for the Pennsylvania and New Jersey Governor’s Awards; Member of the American Marketing Association and Public Relations Society of America; Mentor of Syrian refugee family through Hello Neighbor.

Rutgers University
New Brunswick, NJ
Bachelor of Arts, Communication major
Graduated with High Honors

Johnson & Johnson
School of Advertising
Advertising Leadership Graduate

Links:

Marc Fleming Resume
LinkedIn Profile