Executive
Strengths:

Executive Management

Revenue Generation

Large-scale Event Planning

Digital Media Strategy

Event Marketing and Promotion

Creative Direction

Innovative Problem Solving

External Resource Management

Institutional Branding and Awareness

Staff Development / Team Builder

Professional
Highlights:

Produced irresistible multi-channel campaigns that have generated over $350 million in revenue.

Winner of the Association of National Advertiser’s (ANA) 2019 Genius Award for Data and Analytics in Storytelling, besting high-profile finalists including Live Nation, Anheuser-Busch, and Pearle Vision.

Creator and executive director of ParkPGH, southwestern Pennsylvania’s first real-time parking platform. A winner of ITS’s America’s Smart Solution Spotlight award, the app makes Downtown Pittsburgh more accessible for tens of millions attending Cultural District events, and Pittsburgh Steelers and Pirates games.

Secured numerous media and corporate sponsorships including Mercedes Benz, The New York Times, Target, Steinway & Sons Piano, ABC, CBS, AAA, FedEx, and American Airlines.

Curated the state’s most attended performing arts series, which showcases first-run national Broadway blockbusters including Hamilton, Wicked, Disney’s The Lion King, War Horse, To Kill a Mockingbird and Dear Evan Hansen.

Sold out a broad range of arts and entertainment productions from Bruce Springsteen and Jerry Seinfeld to Dancing with the Stars and Alvin Ailey. Promote several high-profile festivals including the Dollar Bank Three Rivers Arts Festival, Highmark First Night Pittsburgh, aimed at audience development and community engagement.

Secured international attention for one of the biggest attractions to come to an American city—The Rubber Duck Project’s North American debut. The giant floating sculpture attracted over 1.5 million people to downtown Pittsburgh and stands as one of the most popular tourism draws in the city’s history.

Creator of a national campaign aimed at thwarting customer-gouging ticket scalping and resale. Partnering with Cinevative, an official ticket source video now provides an effective asset to primary ticket sellers to combat the issue in over 10 US metropolitan areas.

Former Chair and current member of the National Performing Arts Center Consortium for Marketing Directors, an industry group aimed at creating and implementing best marketing and communications practices in America’s leading cultural organizations.

The Pittsburgh Cultural Trust, Pittsburgh, PA

Chief Marketing Officer, May 2022-present
Vice President of Broadway Programming, Nov. 2016-present
Vice President, Marketing, Communications, Nov. 2004-May 2022

Generated more than $350 million in revenue; develop multi-media campaigns to attract over 2.5 million people to Pittsburgh’s Cultural District annually; oversee strategic marketing and communications programs for one of the nation’s largest non-profit arts and economic development institutions; direct creative production of all event marketing and institutional communications; initiate and implement sponsorships; supervise ecommerce initiatives; directly manage 15 full-time employees; grow the state’s largest performing arts series, spearhead dynamic pricing and revenue enhancement initiatives, coordinate with dozens of arts organizations and hundreds of artists and performers to elevate Pittsburgh as a premiere arts and entertainment destination.

ParkPGH, Pittsburgh, PA
Founder and Executive Director

Dec. 2010 to present: Created the region’s first smart parking solution delivering real-time parking availability to make Downtown Pittsburgh more accessible for arts and sporting event attendees; successfully negotiated a significant patent challenge; built a coalition of for-profit and municipal garage operators under one technological platform; generate ongoing ancillary revenue for Pittsburgh’s arts scene.

New Brunswick Cultural Center/State Theatre, New Brunswick, NJ
Vice President, Marketing & Public Relations, Aug. 2001–Oct. 2004
Director, Marketing and Public Relations, Feb. 1993–July 2001        

Former Chair and active member of International Performing Arts Center Consortium for marketing leaders; Guest Lecturer for Carnegie Mellon University, Pittsburgh University, La Roche University and Point Park University; Former Regional Director for New Jersey Arts Marketing; Arts Panelist for the Pennsylvania and New Jersey Governor’s Awards; Member of the American Marketing Association and Public Relations Society of America; Mentor of Syrian refugee family through Hello Neighbor.

Proficient with various video, presentation, and design programs including Adobe Cloud Suite’s Premiere, Photoshop, and Audition; website builder and programmer; painter/ visual artist, and decent juggler.

Rutgers University
New Brunswick, NJ
Bachelor of Arts, Communication major
Graduated with High Honors

Johnson & Johnson
School of Advertising
Advertising Leadership Graduate

Links:

Marc Fleming Resume with References

LinkedIn Profile