Marc
Fleming
Interactive
Resume
A nationally recognized arts marketing and communications leader with broad-based experience in revenue generation, team building, data-driven decision making, creative direction, interdepartmental collaboration, and innovative problem solving. Consistently delivers high impact campaigns that place Pittsburgh as among the top ticket sales market in the nation. At ease overseeing all levels of budgets and managing under challenging deadlines. Excellent verbal, written, and presentation skills.
Expertise:
· Executive Management
· Creative Direction
· Large-scale Event Planning
· Revenue Generation
· Pricing Strategy
· Crisis Communications
· Promotions and Sponsorships
· Institutional Awareness & Branding
· Social Media Campaign
· Staff Development / Team Building
· Exter
Qualifications:
Over twenty five years of experience managing teams to produce highly-effective marketing and public relations campaigns that have generated hundreds of millions of dollars in ticket sales and ancillary revenue, and billions of overall impressions and engagements.
Works collaboratively with regional institutions, dozens of arts organizations and hundreds of artists to promote Pittsburgh as a premiere destination for arts, culture, entertainment, dining, and urban living.
Founder and executive director of ParkPGH (parkpgh.org), southwestern Pennsylvania’s first real- time parking availability platform that communicates garage spot availability to mobile apps and a responsive website. ParkPGH is a national winner of the Intelligent Transportation Society of America’s Smart Solution Spotlight award.
Built and supervise in-house marketing communications teams and work effectively with external agencies, both large and small.
Winner of the Association of National Advertiser’s (ANA) 2019 Genius Award. One of the world’s most esteemed marketing awards that recognizes the use of advanced marketing analytics, the Cultural Trust was awarded the ANA Genius Award for Data and Analytics in Storytelling beating high-profile finalists including Live Nation, Anheuser-Busch, and Pearle Vision.
Initiate and implement sponsorships with numerous media outlets and corporations including PNC Financial Services, Mercedes Benz, The New York Times, Target, Steinway & Sons Piano, Giant Eagle, The Post-Gazette, ABC, CBS, New Jersey Transit, WNYC, WDUQ, WYEP, AAA, FedEx, EQT, Citizen’s Bank, Dollar Bank, and American Airlines.
Program first-run national tours of Broadway blockbuster events including Hamilton, Wicked, Disney’s The Lion King, and Dear Evan Hansen. Market a broad range of arts and entertainment productions from Bruce Springsteen and Jerry Seinfeld to Dancing with the Stars and Alvin Ailey. Produce and promote several festivals including the Dollar Bank Three Rivers Arts Festival, Highmark First Night Pittsburgh, aimed at audience development and community engagement.
Directed marketing and public relations initiatives for artist Florentijn Hofman’s The Rubber Duck Project’s North American debut as part of the 2013 Pittsburgh International Festival of Firsts. Gaining international attention and placement on all major U.S. television and online media outlets, the giant floating sculpture attracted over 1.5 million people to downtown Pittsburgh and stands as one of the most popular tourism draws in the city’s history.
Storyboarded, wrote, produced, and directed an education campaign to address the dangers of purchasing tickets from brokers and scalpers for performing arts events. Partnering with Cinevative, a official ticket source video was crafted to be rebranded and now provides an effective asset to arts centers to combat the issue on a national level.
Employment:
The Pittsburgh Cultural Trust, Pittsburgh, PA
Chief Marketing Officer, May 2022–present
Vice President of Marketing, Communications, and Broadway Programming,
Dec. 2017–April 2022
Vice President of Marketing and Communications, Nov. 2004–April 2022
Pittsburgh’s top revenue generator for the sector for over 19 years, generating over $25 million in ticket sales annually; oversee strategic marketing and communications programs for one of the nation’s largest non-profit arts and economic development institutions; direct creative production of all event marketing and institutional communications; fulfill sponsorships; serve as an internal agency supporting the organizations many departments, execute consistent branding across organization’s divisions; supervise ecommerce initiatives; develop and fulfill publications to promote Pittsburgh’s Cultural District; directly manage a staff of 15 full-time employees; promote the largest performing arts series in the state of Pennsylvania; founder and Executive Director for ParkPGH, the region’s first real-time parking application.
New Brunswick Cultural Center/State Theatre, New Brunswick, NJ
Vice President, Marketing & Public Relations, Aug. 2001–Oct. 2004
Director, Marketing and Public Relations, Feb. 1993–July 2001
Video Portfolio:
Broadway Comeback Campaign
Liberty Magic Launch
Buzzword Early Childhood Literacy Program
Pittsburgh JazzLive
Official Ticket Source Campaign
Broadway Season Video
Three Rivers Arts Festival
Pittsburgh Cultural Trust History
Wicked Sensory Friendly Program
The Rubber Duck Project
Pittsburgh International Festival of Firsts
Volunteer Recruitment
Support Video
Hamilton
It’s Wonderful Life Parody
Professional and Community Affiliations:
Active member and former Chair of International Performing Arts Center Consortium (PACC) for marketing leaders; Mentor for Serbian refugee family through Hello Neighbor, Arts Marketing Guest Lecturer for Carnegie Melon University, Pittsburgh University, La Roche University and Point Park University; Regional Director for New Jersey Arts Marketing; Arts Panelist for the Pennsylvania and New Jersey Governor’s Awards, Member of the American Marketing Association and Public Relations Society of America
Skills:
Proficient with various video, presentation, and design programs including Adobe Cloud Suite’s Premiere, Photoshop, and Audition; photographer, visual artist, and a decent juggler.
Education:
Rutgers University
New Brunswick, NJ
Bachelor of Arts, Communication major
Graduated with High Honors
Johnson & Johnson
School of Advertising
Advertising Leadership Graduate